Udaipur : Indian Institute of Management Udaipur
announced revolutionary alumni-startup funding under its Incubation
Center. CURRYiT is one of the start-ups to be backed by IIMUIC and also
the one with both founders from IIMU (Richa Sharma (PGP12-14) and
Nischal Kandula (PGP13-15). CURRYiT is India’s first fresh ready to cook
curry pastes brand made with Ghee. Leading D2C investor RPSG Capital
Ventures and a few other angel investors have also invested in CURRYiT.
As
a part of the funding initiative, the institute and its incubation
center will extend its wide network (through alumni & industry
relations) for business and continuous mentorship including from the
esteemed professors, to the founding team. The company will be utilizing
the funds towards expanding its product portfolio, enhancing
operations, and growing its presence across more cities in India.
India’s
D2C space has been seeing significant traction and investor interest,
especially in the ready-to-cook segment. There is a growing demand for
RTC where there’s no need to spend time chopping vegetables, especially
in metro cities, where many working people don’t have time to cook the
right food but would prefer a healthier home-cooked meal to outside
food.
Commenting on the announcement, Mr. Kannan Soundararajan,
CEO, Incubation Centre, IIM Udaipur, said, "It is indeed a moment of
celebration and welcoming move by IIM Udaipur’s Incubation Center of
funding a startup whose foundation was laid in the very grounds of IIM
Udaipur by the co-founders. I congratulate the entire team of CURRYiT
and wish them a fulfilling entrepreneurial journey.”
Sharing his
views Prof. Janat Shah, Director, IIM Udaipur, said, “Alumni are a
crucial pillar, and their accomplishment is vital for the institute's
journey. I want to express my heartiest congratulations to the entire
team of CURRYiT and wish them all the very best in achieving new
milestones in their entrepreneurial journey. I am also grateful to
IIMU's Incubation Center for their financial support to make your dream a
reality."
Explaining the startup, Ms. Richa Sharma and Mr.
Nischal Kandula, Co-Founders, CURRYiT, said, “We believe that cooking is
an emotion and something that is deeply rooted in our culture. But many
times we don’t have the time, ingredients or knowledge to make that
perfect dish at home. At CURRYiT, we are on a mission to make cooking
delicious, quick, hassle free for everyone.
We handcraft every paste
using signature ingredients and traditional recipes, so that you can
make delectable dishes in just 3 east steps without any stress. CURRYiT
hai, Possible Hai. We are extremely humbled to have our alma-mater with
us and look forward to leveraging its valuable network, as we build
India’s next favorite food brand.”
About IIM Udaipur Incubation Center
IIM
Udaipur’s Incubation Center was set up under guidance of Department of
Science and Technology (Government of India) and IIM Udaipur to promote
innovation and entrepreneurship aligned with IIM Udaipur’s culture and
vision. IIMU’s experience and expertise in the areas of management and
research along with the endeavors towards promoting entrepreneurship
inspired the need for this initiative. IIMUIC is very keen on working
towards improving human wellbeing through entrepreneurship.
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